Melbourne born Shona Joy began her self-titled label ;with a capsule collection sold through Sydney's Bondi and and Paddington markets and even further afield at London's famous Portobello Rd markets.
Fast forward to 2012 and Shona Joy has been a prolific player in the Australian fashion industry for over a decade, with enduring support from over 150 stockists nationally including Australia's most prestigious department store David Jones.
Each collection features a showcase of exclusive prints, often designed through collaboration with artists, graphic designers and some of Australia's most respected textile houses.
Shona Joy prides itself on quality finishes and luxe fabrics, but remains affordable fashion for the girl who is addicted to style. The brand has established itself as a mainstay within the industry and has garnered a dedicated following of devotees over the past decade.